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Kies is a tool for managing Samsung phones from your computer that uses a layout relatively similar to what other programs such as iTunes offer.
You can sync your phone both using the cable, which is most common, and via WiFi, which is the easiest way to manage the content on your phone.
Beyond just syncing, the program allows you to easily manage all your music, images, and videos, (both from your phone and your computer), allowing you to use Kies as a bona fide multimedia central where you can listen to your favorite songs and watch movies.
In addition to all this, within Kies you will find access to SamsungApps, a virtual store similar to the AppStore, where you can purchase and download new apps for your mobile phone.
Kies is a very exciting app for those who have Samsung smartphones that provides an excellent way to manage all the content on their mobile phone.